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Outdoor Banners Frequently Asked Questions

Posted by Elaine Prescott on

Outdoor banners are an excellent choice for just about any company, at any venue, during any time of the year, if you’re looking for something smaller then custom decals would be the way to go. Your mission to mark the area your company’s spot has taken up residence in is easily accomplished with an outdoor banner. But it should go without saying that you will want to take the time to design a great-looking banner that utilizes complementing yet contrasting colors, easy-to-read fonts, and a professional design that is pleasing to the eye. After all, what good is an outdoor banner if your targeted market isn’t even looking at it?

First and foremost, consider the size you will need to work with. Where will you hang your banner? Will the elements of the weather — such as the glare from sunshine or blown leaves from trees — impede its visibility? Is your target audience walking or driving by it? If they are driving, you may want to consider consolidating your written message to just a few words so that you are able to get your point across in a very speedy manner. You may also want to give thought to the pros and cons of one large banner versus a couple of smaller banners. Depending on the venue you are wanting to advertise in, it may make sense to use multiple smaller banners; very large banners are best reserved for areas in which you will be advertising to drivers.

Once you have determined how big of an area you will be working with, it’s time to determine the colors you’ll work with. If you are designing a banner that reflects a company’s existing logo, then you can simply transfer those colors. Otherwise, you’ll want to use heavily-contrasting colors that make readability easy whether an individual is 10 feet or 100 feet away. Common colors utilized typically rely on a white or very light background, with dark text. And on that note, when choosing a font to use, stick with a sans-serif font. These fonts do away with excess decorative slants and curls, which makes readability that much easier. Choosing a headline, block-style font is best. And be sure to keep your messages short – get right to the point, as most people will only give up three to five seconds of their time to read an advertisement – and this time is cut in half if being viewed by drivers.

When putting together text for your outdoor banner, be sure to leave room for your company logo or graphic. Consistent advertising is an important marketing tactic. The more you pepper your company’s associated products with your company logo and colors, the more likely it is your customers will be able to quickly recall your company info. If you need assistance with choosing a suitable logo to use on an outdoor banner, you can consult with the company that prints your banners. They often have designers on hand who can offer assistance in choosing a proper logo and sizing and coloring it accordingly. They may even be able to, at an additional cost, design a brand-new, custom logo for you.

The great thing about outdoor banners is what a long-lasting investment they are. This particular kind of outdoor signage is almost always made out of nylon-reinforced vinyl. Edges are typically double-stitched to prevent frays. If you have grommets added to your banner, they will be reinforced to prevent tears in the surrounding fabric. The same goes for any other types of finishing options, such as d-rings or pole pockets. Just be sure to use approved hanging accessories; if for some reason you are unable to find poles or ropes that work in conjunction with the pole pockets or grommets on your outdoor banner, contact the manufacturer who designed your banner for you – chances are they have the compatible accessories you are seeking.

As long as you use and store your new banner properly, you can expect to get years of use out of it. It is recommended that you do not expose your outdoor banner to the elements of nature – thus, you should take down your banner as soon as you are done using it, as nothing stresses out vinyl and nylon more than heavily fluctuating temperatures, humidity levels, and strong winds. When not in use, gently roll your banner, taking care not to bend or crease areas around grommets, pole pockets, or other hanging apparatus. Store in a cool, dry place, well away from sources of moisture or flame.